Learn more abou the hipster trap project

1. Can’t easily assign multiple projects to one client
2. Can’t easily assign multiple users to one project
3. Can’t easily sort, filter or search users
4. Can’t alert team when I upload a new version of a file
5. Can’t later add team members to discussion thread
6. Can’t tag Writeboards (ala Files)
7. Can’t attach files to Writeboards (ala Messages)
8. Can’t import images into Writeboards (ala Backpage Pages)
9. Email alert subject lines should have the subject first, then the project name (I hate those brackets)
10. Switch to a different project drop-down menu. The recently access projects is not initiative to me. I would rather just have an A-Z order.

1. Will a user ever come back to your app?

The trenches of the iTunes App store are a bit like the Island of Lost Toys. “Play once and delete” is the name of the game. An app should provide a service that users couldn’t perform without the phone in their hands. Just delivering copy and images isn’t going to cut it; the common web browser has that covered. If your app doesn’t entertain, inform and provide some type of utility on a daily basis, it will be added to the towering heap of the forgotten.

2. Will the app use any built-in iPhone features?

The most successful apps utilize a combination of features built inside and outside the iPhone in unique and surprising ways. iPhone users are intimately familiar with how these features work, so why take advantage of them? Instagram, the top-selling camera app, allows you to apply cool, retro filters and flash settings to photos taken with your iPhone. It also integrates with email, Facebook, Twitter, Flickr and Tumblr so you can easily share and order prints. To do a quick check, go to “Settings” on your iPhone and run through the list of native iPhone features and think about which services you can use.

3. How will this app use motion- or touch-based interactions?

The finger swipe is the most common interaction, but there are many more motion- and touch-based gestures to consider. The physical act of touching, shaking or tilting an iPhone to perform a task is the number one reason why it’s the most popular phone on the market. Physical interaction is at the core of how humans discover and learn. It’s also a lot of fun.

It’s the rare app that keeps its place on the “front page” of your iPhone home screen. Figure out how to make something useful entertaining, use the phone’s features to the fullest and optimize physical interactivity…and you’ll be three big steps closer to a permanent position next to Messages, Calendar and of course, Angry Birds.

In a former life, I was a product manager on a search marketing application which used Google, Microsoft and Yahoo web services for reporting and campaign management. By far Google was the best out of the bunch, but there was an arrogance in the way they rolled out changes. Little warning and short time frames were the standard operating procedures. I guess they thought I had thousands of developers at my disposal.  To add insult to injury, they begin actually charging for their services. My immediate reaction was, “You are going to charge me for this crap?”, but after a year the quality did improve. Roll outs began to be scheduled on a regular basis, documentation improved and service outages went down.

My hypothesis as to why the serviced improved is the fact that they didn’t look for internal funding. Users were already finding value in the service so why not charge for it. If there is real value, people will pay for it. The challenge is not finding funding (internal or angel) because you think to have a great idea. Great ideas are worth nothing. The challenge lies in determining at what point is the value is enough to charge customers. It’s a lot easier to make the case for resources when there’s money flowing into the bank.

1. Inform
2. Entertain
3. Add Value